What started in an Ohio town as a way to support a struggling, locally owned business has swept the nation and is coming to Bel Air this weekend.
In January, a man in the Cleveland, Ohio suburb of Chagrin Falls challenged friends and neighbors to spend at least $20 at a family-owned hardware store that had been a part of the community for nearly two centuries, according to an AP story posted on Yahoo.com.
The phenomenon, dubbed a "Cash Mob," has been recreated in towns across the nation, and on Saturday the will join the movement.
"Simply Charmed Boutique has decided to merge with The Whitehouse Trading Co. and we thought our first Cash Mob would be a great way to promote the merger and highlight two fantastic local merchants," Bel Air Downtown Alliance Executive Director Scott Walker said in a post featured on the alliance website.
The community is invited to join in the fun and shower these local businesses with a little extra cash on Saturday, May 5, between 10 a.m. and 12 p.m.
What do you think of the idea? Will you support the cause and these businesses on Saturday? Share your thoughts in the comments section below.