IntheGlow, founded by Bel Air resident Amber Kreisel, works to empower women with positivity and optimism by creating a healthy self-image from the inside out.
Kreisel has collected more than 800 formal dresses as part of the organization’s Dress Your Glow campaign. The dresses will be given to high-school aged girls in the community.
“The Dress Your Glow campaign collects new and gently used dresses to give to girls with the hope that they will pay it forward,” said Angela Saccenti, a marketing coordinator with the Arena Club. “They wear the dress, then bring it back for someone else.”
In order to help show off all the great dresses Kreisel has collected, the Arena Club will host a fashion show on September 22. Saccenti said the dresses, many of which were donated from bridal shops, are beautiful.
“She has collected these 800 dresses pretty much on her own,” Saccenti said. “It’s amazing how the community has come to help her. Some of the dresses donated from bridal shops are brand new with the tags still on them—they are very nice dresses.”
What makes the Dress Your Glow campaign even more unique, is there is no financial requirement to be eligible for a dress—they are simply for anyone who wants one.
In an inspirational YouTube video (shown above) Kreisel describes why she started IntheGlow. She talks about her own struggles with self-esteem and clothing choices growing up.
Saccenti said from speaking with Kreisel, it is easy to see why The Arena Club, bridal shops and other community members are eager to help her cause.
“She’s the kind of person that makes you want to do something,” Saccenti said.
The fashion show will be held from 1-4 p.m. on September 22 at The Arena Club. The show will feature fitness demonstrations, motivational speakers and of course, dresses. Girls will be able to try on the dresses and then take them home, for free. The admission fee is a $5 donation to InTheGlow.
For more information on the event visit the Arena Club’s Facebook page.